Common Mistakes When Designing Logo

Not Doing Enough Research

Designing a logo is a communication challenge which requires your in-depth research. The more knowledge you will have, the better you can develop this. Conduct a brand audit survey to achieve your brand goals and objectives.

Inflexible Logo

As the logo can be used in several ways, mediums and works in different sizes. In case your logo is too complicated or too generic, it would not grab the attention of people.

The Logo Is Not Clear In Black & White

If your logo is not displayed clear even when converted in black and white or greyscale, it will become complicated. You need to make sure that the core elements should be clear and visible.

Detail Is Unclear

A logo that is too small to be visible can be overlooked. Make it apparent so that the viewers can clearly understand the design elements.

Followed By Trends Alone

Following too much trend will not make your logo unique. In fact, It will look like you have lost in the crowd. Do something creative, out the box and avoid designing your logo on trends alone.

Not Conveying The Right Emotion

This requires your deep research as some companies design the logo, which is different from the brand image. So, figure out which feelings are necessary during consumption and reflect them through design.

Test Distinct Styles & Layouts

Don’t limit your experiences and your creativity. In the world of design, you have numerous options to assume that everything is right and for this, you can use the testing. The accurate assumptions require experience, so go with the more designs along with good testing. A/B testing against the web design can display the quality of background. However this is a personal touch, but it is able to increase the conversions by 100%.

Not Following An Intuitive Process

If you start brainstorming, you will have many ideas. It may be possible to follow each idea, which will be wasting your time. For this, follow the step-by-step guide to creating a logo to lower the stress.

Keeping all these changes in your mind, if you are looking to design or redesign your website then you can visit Rank-Higher. Being a leading web design and development company, we have a team of skilled and experienced designers, developers and Internet marketing experts.

Confusing Terminology

You have to keep everything on the same page and use the same language. As it is crucial to use the right terminology to attract your clients. There are some definitions to keep in mind as given below:

• Logomark is the image that represents a brand
• Wordmark is a brand name in a styled font
• Combination Mark is both images and styled brand name together.

It is necessary to have all three terms to bring flexibility and versatility.

Though these are the simple mistakes that occur while you design a logo, these are not something that can be overlooked. There are several different aspects of creating a logo and our professional logo designers in Vaughan are well versed with all necessary tools, techniques and common mistakes that lead to design the worst logo.

At Rank-Higher, we have been helping our clients by providing a unique logo design services. Now, it’s your turn. Feel free to call our professionals and discuss your needs.